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About Leapfrog

LeapFrog creates award-winning educational solutions that delight, engage and inspire children to reach their potential. We know that children learn best when they’re having fun, and that every child learns differently. With solutions that are personalized to each child’s level, every day brings pure learning fun.

The History of Leapfrog

Nearly 20 years ago, LeapFrog founder Mike Wood was searching for a way to help his child learn to read. He wanted his child to feel confident and excited about learning, and he knew he was not alone.

LeapFrog was his answer, along with the first LeapPad learning system—a fun, interactive reading system that brought books and reading skills to life. LeapFrog has been creating bestselling educational solutions ever since—toys, systems, games and books that have been embraced by parents, children and teachers alike.

Leaders In Learning

Since our inception, we’ve been hard at work creating entirely new ways to learn—and inspiring millions of kids along the way. Take a peek at our best-selling products—and the awards they’ve earned year after year.


Leapfrog Ahead

We believe that a child's development is a continuous journey that happens one spark, one discovery, one success at a time. Every adventure, every lesson, every curious moment expands a child's knowledge and imagination, building to a greater confidence and passion for what comes next.


Partnering with Parents

Nobody knows your child like you do—and no one will have a bigger impact on how they feel about learning. Leapfrog creates an abundance of resources to help you support their journey, from Their personalized LeapFrog Learning Path, to printables and fun activities you can share at home.

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